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Will Cobb

About Me

Standing on top of a rolling hill looking over a large field in northeast Georgia, Will Cobb, Vice President and Partner at The Norton Agency Commercial Group, smiles as he puts together the pieces of another puzzle to produce a treasure with ultimate economic potential.

And although no Indiana Jones, Cobb dreamed of being an explorer and discovering hidden treasures while growing up on the family farm, a dream he feels he’s achieved through his career in real estate.

“Being in real estate is a lot like being an explorer—you have to hunt to find the perfect piece of land or space, then you have to have the foresight to envision what should be there that will generate the most success,” Cobb says.

Even though he was raised in real estate—his father, mother and uncle were real estate professionals—it wasn’t until a fateful, long-distance meeting that Cobb was lured from a position as a lobbyist to work in the field.

“I was in Saint Simons, and happened to run into Frank Norton, Jr.,” Cobb says. “He said to come see him when I was back in Gainesville, and when I did, he offered me a job.”

After spending a few years in property management, Cobb transitioned into commercial sales. “Residential real estate is all about emotion, but commercial is about being a right fit—is the location right, the size of the space right, the price right?” he says.

Fortunate enough to have worked with notable real estate professionals through his career, Cobb says one of the most important lessons he’s learned is that follow-through is key to success. “80 percent of any endeavor is simply showing up,” he notes. “But the other 20 percent is following through on your promises. Everyone wants to be touched a little, to be reassured.”

“The front end of a new project is heavy in client interaction, and then the process often halts. Commercial deals can take years, but you have to keep your eye on the end goal and your client informed,” he adds.

Cobb also says the 85-year history of an agency such as Norton creates a level of trust that cannot be replicated. “Real estate can be a lot of flash in the pan, but Norton is not a franchise—it’s owned by a respected family with roots in the community,” he says.

But, personally and professionally, when it comes down to what he enjoys doing—be it closing a successful deal or spending his weekends fly fishing—for Cobb it’s all about commitment.

“I learned about being a good person from my grandparents, who were honest, hardworking people, and the most important thing they taught me was that if you sign up to do something, you need to honor that promise. It shouldn’t be easy to walk away from your commitments,” he says.

And, in the end, this dedicated work ethic is at the core of every new venture Cobb takes on.

“Real estate is one of the few fields where you work yourself out of a job,” he says. “The biggest thing is to not quit—I always tell people, it’s going to happen. It’s just a matter of when.”

Professional Accomplishments & Community Service

  • Top Sales Associate Commercial Division, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009
  • Atlanta Commercial Board of Realtors, Top Ten Producers Retail 2005
  • Hall County Board of Realtors, Top Three in Commercial Sales 2001, 2002, 2003, and 2004, 2005
  • Leadership Hall County Member
  • Sales in Excess of $24 million, 2007
  • Sales in Excess of $25 million, 2008
  • Member of First United Methodist Church, Quinlan Arts Center, Greater Hall Chamber of Commerce

Contact Me

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My Listings

All (20)
Healthcare (1)
Industrial (2)
Investment (2)
Land (10)
Lot (8)
Office (1)
Retail (3)

2275 Hamilton Road, Gainesville (Approx. 20....

$ 331,485
Approx 20.09 acres zoned Agricultural, all utilities available including sewer, priced at $16,500 per acre.
Approx 20.09 acres zoned Agricultural, all utilities available including sewer, priced at $16,500 per acre.
20.09 Acresfull info

776 & 770 West Avenue, Gainesville (Mul...

$ 900,000
Income Producing 2 multi- family units with great rental history located in the center of Gainesville
Income Producing 2 multi- family units with great rental history located in the center of Gainesville
1.15 Acresfull info

Cantrell Road, Flowery Branch (Approximately...

$ 1,070,000
Approximately 8.56 +/- acres, Can be subdivided, Zoned M-1 Manufacturing & Industrial, No covenants or building [more]
Approximately 8.56 +/- acres, Can be subdivided, Zoned M-1 Manufacturing & Industrial, No covenants or building [more]
8.56 Acresfull info
For Lease

6912 Douglas Boulevard, Douglasville GA 3013...

One story family style restaurant, Approximately 1.190 acres as ground lease and approximately 5,928 square feet, Z [more]
One story family style restaurant, Approximately 1.190 acres as ground lease and approximately 5,928 square feet, Z [more]
5,928 SF 1.19 Acresfull info
For Sale

1081 Iris Drive SE, Conyers, Georgia 30094 &...

$ 875,000
Located off Exit 82 and Interstate 20, Approximately 1.7519 +/- acres and approximately 6,250 +/- square feet, Zone [more]
Located off Exit 82 and Interstate 20, Approximately 1.7519 +/- acres and approximately 6,250 +/- square feet, Zone [more]
6,250 SF 1.75 Acresfull info
For Sale

Highway 59, Commerce (Approx. 77.12 acres +/...

$ 1,503,840
77.12 +/- acres, 1,436 +/- feet of road frontage on I-85 and 1,631 +/- feet of road frontage on Highway 59, Tremend [more]
77.12 +/- acres, 1,436 +/- feet of road frontage on I-85 and 1,631 +/- feet of road frontage on Highway 59, Tremend [more]
77.12 Acresfull info
For Sale

Hardin Terrace Circle, Jefferson GA 30549 &#...

$ 375,000
6.9 +/- acres, Zoned for apartments, Just off Highway 129, 3 miles to I-85. Call for more details!
6.9 +/- acres, Zoned for apartments, Just off Highway 129, 3 miles to I-85. Call for more details!
6.90 Acresfull info
For Sale

2031 Cobb Parkway, Marietta GA – Cobb ...

$ 1,795,000
0.98 +/- acres, 5,049 +/- SF, Fully equipped Folk’s restaurant, Road frontage on Cobb Parkway, 1 +/- miles of [more]
0.98 +/- acres, 5,049 +/- SF, Fully equipped Folk’s restaurant, Road frontage on Cobb Parkway, 1 +/- miles of [more]
0.98 Acresfull info
For Sale

Steve Reynolds Industrial Parkway (1302 Ridg...

$ 175,000
11.49 +/- acres, Commerce GA, Corner location adjacent to major industrial park and distribution center, All utilit [more]
11.49 +/- acres, Commerce GA, Corner location adjacent to major industrial park and distribution center, All utilit [more]
11.49 Acresfull info

1156 McKendree Church Road, Lawrenceville GA

$ 980,000
.53 +/- acres, Gated entrance, Recently remodeled, Approximately 4,941 sq ft of office, Includes 8 offices, confere [more]
.53 +/- acres, Gated entrance, Recently remodeled, Approximately 4,941 sq ft of office, Includes 8 offices, confere [more]
4,941 SF 0.53 Acresfull info
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